the item

Word of Mouth Marketing
Word of Mouth Marketing
2009

the questions

  1. How to tell people about your business
  2. How to run a killer startup
  3. How to beat the competition

more about the



the consensus



recent reviews

  1. Zen and the Art of Motorcylce Maintenance
  2. The Sparrow
  3. SEOMoz
  4. Mythical Man-Month
  5. Code Complete
  6. Pragmatic Programmer: From Journeyman to Master
  7. This Perfect Day


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the buzz

Nothing to see here, please move along
Nothing to see here, please move along
Nothing to see here, please move along
Nothing to see here, please move along
Nothing to see here, please move along
Nothing to see here, please move along
Nothing to see here, please move along


Who Is Talking About You?
Foreword by Seth Godin and Afterword by Guy Kawasaki.
Master the art of word of mouth marketing with this practical hands-on guide.
With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth.
Learn the five essential steps that make word of mouth work and everything you need to get started using them. Understand the real purpose of blogs, communities, viral email, evangelists, and buzz--when to use them and how simple it is to make them work.
Learn what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner--and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion--and why some multi-million-dollar advertising campaigns fail to get noticed.
Open your eyes to a new way of doing business--that honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable company that people want to share with their friends.

     


What is this?

A while back I wrote an article on my blog listing all the books that hackers recommended to each other from the site HackerNews. The purpose was to provide a place to list book recommendations so that people didn't have to type in the same list over and over again. (HN gets several requests for book recommendations a week. I also get at least a couple each month). It was very well received, and many posters and commenters either asked that I make a site or sent me an email asking me to do so.

How is this any different from the list on the blog?

This list has more books. This list is sortable both by what question you have and your skill level. In addition, once you sort the list, you can save the link with your sort and send it to somebody else. So, for instance, when somebody wants a book for noobs learning to program, you can make a link for that and then reuse it

How did you collect these books?

Initially the list came from Googling HackerNews.com "best book" and taking the books from the first few pages returned. Later, I added all the books that were mentioned "You left that out!" when Jacques posted the link. While adding those books, I came across a Stack Overflow link where programmers were asked to list their favorite tech books, so I included those too.

If I ask you to put a book on here, will you?

It depends.

These books were all gathered by finding places where hackers hang out and are suggesting books to other hackers and other hackers agree with them by voting up their suggestion. If I can find an example of this for your book, I'm happy to include it.

How are the books ranked?

I did the best I could with ranking. I am sure there are many things you do not agree with. It would be possible to add voting and personal ranking -- that would make the system much better. Heck, you could rank the books yourself and use it as a customized book list to show to people who want your advice. I'd like to do that, but if I've learned anything is to not let your featureset get ahead of the users. This first version will test the waters to see what kind of interest the community might have.