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The Irresistible Offer
The Irresistible Offer
2005

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  1. How to tell people about your business
  2. How to run a killer startup

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Nothing to see here, please move along
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Tic. Tock.

Tic. Tock.

Tic. Tock.
Three seconds.

That's all you've really got to make the sale.

With consumers bombarded with thousands of marketing messages a day, they have to make purchasing decisions quickly, which means you have to make the sale just as quickly. There's simply no time for you to make any offer besides the one offer that will work and work quickly—The Irresistible Offer.

But what is The Irresistible Offer? Simply put, it's the best (and maybe only) true alternative to the traditional form of selling with its sentimental manipulation, marketing trickery, and decreasing effectiveness. The Irresistible Offer is so good and so easy to understand that buying from you becomes a no-brainer for your customers. But it's not a one-time special or a "unique selling proposition." The Irresistible Offer is the offer that defines your business and becomes your raison d'?tre.

Want an example? Domino's Pizza grew from a single store to a $4 billion chain in large part because they gave their customers an offer they couldn't refuse—"thirty minutes or less" or the pizza was free. The success of that offer is obvious in retrospect. But how do you design The Irresistible Offer for your own business in your own industry? This book shows you how.

In The Irresistible Offer, author and New Marketing guru Mark Joyner defines and explains this revolutionary selling philosophy, uses real case studies to show it in effect, and helps you quickly and easily apply it to your own business. He examines the elements that make up The Irresistible Offer and presents a formula for creating one of your own. Plus, Joyner provides practical tools that allow you to estimate the effectiveness of your offer in advance so you can plan accordingly.

For too long, selling has been about manipulating a message and manipulating a consumer. The Irresistible Offer presents a new, effective, and ethical way to sell based on what you're selling, not how you're selling it. Rather than manipulate your customer (who may resent it, after all), Joyner shows you how to manipulate your offer instead—so that customers find it, and your company, truly irresistible.

     


What is this?

A while back I wrote an article on my blog listing all the books that hackers recommended to each other from the site HackerNews. The purpose was to provide a place to list book recommendations so that people didn't have to type in the same list over and over again. (HN gets several requests for book recommendations a week. I also get at least a couple each month). It was very well received, and many posters and commenters either asked that I make a site or sent me an email asking me to do so.

How is this any different from the list on the blog?

This list has more books. This list is sortable both by what question you have and your skill level. In addition, once you sort the list, you can save the link with your sort and send it to somebody else. So, for instance, when somebody wants a book for noobs learning to program, you can make a link for that and then reuse it

How did you collect these books?

Initially the list came from Googling HackerNews.com "best book" and taking the books from the first few pages returned. Later, I added all the books that were mentioned "You left that out!" when Jacques posted the link. While adding those books, I came across a Stack Overflow link where programmers were asked to list their favorite tech books, so I included those too.

If I ask you to put a book on here, will you?

It depends.

These books were all gathered by finding places where hackers hang out and are suggesting books to other hackers and other hackers agree with them by voting up their suggestion. If I can find an example of this for your book, I'm happy to include it.

How are the books ranked?

I did the best I could with ranking. I am sure there are many things you do not agree with. It would be possible to add voting and personal ranking -- that would make the system much better. Heck, you could rank the books yourself and use it as a customized book list to show to people who want your advice. I'd like to do that, but if I've learned anything is to not let your featureset get ahead of the users. This first version will test the waters to see what kind of interest the community might have.