the item

Social Media Marketing: An Hour a Day
Social Media Marketing: An Hour a Day
2008

the questions

  1. How to tell people about your business

more about the



the consensus



recent reviews

  1. Zen and the Art of Motorcylce Maintenance
  2. The Sparrow
  3. SEOMoz
  4. Mythical Man-Month
  5. Code Complete
  6. Pragmatic Programmer: From Journeyman to Master
  7. This Perfect Day


join our mailing list


if you liked
'Social Media Marketing: An Hour a Day'
you also might like



Your Ad Here



comment on
'Social Media Marketing: An Hour a Day'




book ideas? feature requests?
other information not related to 'Social Media Marketing: An Hour a Day'?




continue the research

















all external links are affiliate links. bit.ly is used to provide real-time tracking

   

the buzz

Nothing to see here, please move along
Nothing to see here, please move along
Nothing to see here, please move along
Nothing to see here, please move along
Nothing to see here, please move along
Nothing to see here, please move along
Nothing to see here, please move along


Put the buzz about your business to work for you. This comprehensive, perfectly paced guide will teach you how to make social media an active part of your marketing plan so that you can turn customer conversations about your brand, product, service, and company into a sustainable competitive advantage. Learn how you can tap the Social Web and amplify your current marketing efforts by listening and participating in conversations that drive measurable results.

  • Develop and effectively pitch a successful social media campaign inside your company
  • Learn how to become a genuine Social Web participant
  • Build a map of your key conversation-generators as you evaluate every point of contact between you and your customers
  • Get to the sweet spot of social media marketing—the consideration phase of the purchase funnel
  • Leverage all the tools available—blogs, RSS feeds, podcasts, video and photo sharing, and more
  • Use social media measurement tools, including the Net Promoter score, and apply metrics from platforms such as Bazaarvoice, BlogPulse, and Cymfony
  • Learn best practices for launching your social media program and measuring the results
     


What is this?

A while back I wrote an article on my blog listing all the books that hackers recommended to each other from the site HackerNews. The purpose was to provide a place to list book recommendations so that people didn't have to type in the same list over and over again. (HN gets several requests for book recommendations a week. I also get at least a couple each month). It was very well received, and many posters and commenters either asked that I make a site or sent me an email asking me to do so.

How is this any different from the list on the blog?

This list has more books. This list is sortable both by what question you have and your skill level. In addition, once you sort the list, you can save the link with your sort and send it to somebody else. So, for instance, when somebody wants a book for noobs learning to program, you can make a link for that and then reuse it

How did you collect these books?

Initially the list came from Googling HackerNews.com "best book" and taking the books from the first few pages returned. Later, I added all the books that were mentioned "You left that out!" when Jacques posted the link. While adding those books, I came across a Stack Overflow link where programmers were asked to list their favorite tech books, so I included those too.

If I ask you to put a book on here, will you?

It depends.

These books were all gathered by finding places where hackers hang out and are suggesting books to other hackers and other hackers agree with them by voting up their suggestion. If I can find an example of this for your book, I'm happy to include it.

How are the books ranked?

I did the best I could with ranking. I am sure there are many things you do not agree with. It would be possible to add voting and personal ranking -- that would make the system much better. Heck, you could rank the books yourself and use it as a customized book list to show to people who want your advice. I'd like to do that, but if I've learned anything is to not let your featureset get ahead of the users. This first version will test the waters to see what kind of interest the community might have.