the item

Positioning
Positioning
2000

the questions

  1. How to tell people about your business
  2. How to run a killer startup
  3. How to beat the competition
  4. Great stories

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the consensus



recent reviews

  1. Zen and the Art of Motorcylce Maintenance
  2. The Sparrow
  3. SEOMoz
  4. Mythical Man-Month
  5. Code Complete
  6. Pragmatic Programmer: From Journeyman to Master
  7. This Perfect Day


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Nothing to see here, please move along
Nothing to see here, please move along
Nothing to see here, please move along
Nothing to see here, please move along
Nothing to see here, please move along
Nothing to see here, please move along
Nothing to see here, please move along


Positioning, a concept developed by the authors, has changed the way people advertise. The reason? It's the first concept to deal with the problems of communicating in an overcommunicated society. With this approach, a company creates a 'position' in the prospect's mind, one that reflects the company's own strengths and weaknesses as well as those of its competitors. Witty and fast-paced, this book spells out how to position a leader so that it gets into the mind and stays there, position a follower in a way that finds a 'hole' not occupied by the leader, and avoid the pitfalls of letting a second product ride on the coattails of an established one. Revised to reflect significant developments in the five years since its original publication, Positioning reveals the fascinating case histories and anecdotes behind the campaigns of many stunning successes and failures in the world of advertising.

        


What is this?

A while back I wrote an article on my blog listing all the books that hackers recommended to each other from the site HackerNews. The purpose was to provide a place to list book recommendations so that people didn't have to type in the same list over and over again. (HN gets several requests for book recommendations a week. I also get at least a couple each month). It was very well received, and many posters and commenters either asked that I make a site or sent me an email asking me to do so.

How is this any different from the list on the blog?

This list has more books. This list is sortable both by what question you have and your skill level. In addition, once you sort the list, you can save the link with your sort and send it to somebody else. So, for instance, when somebody wants a book for noobs learning to program, you can make a link for that and then reuse it

How did you collect these books?

Initially the list came from Googling HackerNews.com "best book" and taking the books from the first few pages returned. Later, I added all the books that were mentioned "You left that out!" when Jacques posted the link. While adding those books, I came across a Stack Overflow link where programmers were asked to list their favorite tech books, so I included those too.

If I ask you to put a book on here, will you?

It depends.

These books were all gathered by finding places where hackers hang out and are suggesting books to other hackers and other hackers agree with them by voting up their suggestion. If I can find an example of this for your book, I'm happy to include it.

How are the books ranked?

I did the best I could with ranking. I am sure there are many things you do not agree with. It would be possible to add voting and personal ranking -- that would make the system much better. Heck, you could rank the books yourself and use it as a customized book list to show to people who want your advice. I'd like to do that, but if I've learned anything is to not let your featureset get ahead of the users. This first version will test the waters to see what kind of interest the community might have.