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Crossing the Chasm
Crossing the Chasm
2002

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  1. How to run a killer startup

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Nothing to see here, please move along
Nothing to see here, please move along
Nothing to see here, please move along
Nothing to see here, please move along
Nothing to see here, please move along
Nothing to see here, please move along
Nothing to see here, please move along


Author Geoffrey Moore makes the case that high-tech products require marketing strategies that differ from those in other industries. His chasm theory describes how high-tech products initially sell well, mainly to a technically literate customer base, but then hit a lull as marketing professionals try to cross the chasm to mainstream buyers. This pattern, says Moore, is unique to the high-tech industry.

Moore suggests remedies for the problem that can help businesses meet their long-term goals. He coaches marketing professionals on how to move slowly through the gulf, teaching them to create profiles and target specific segments of the population rather than trying to plow right into the mainstream. He cites examples of successful chasm crossings by such companies as Apple, Tandem, Oracle, and Sun, showing what they all had in common and exposing the different weaknesses in their strategies. Moore also assigns responsibility for success to programmers and developers by suggesting they design a "whole product model." Here, because integration tasks are daunting to the mainstream market, all the components of a technological product must be in one package. Moore also describes strategies for competing with rival companies and assessing the best distribution channels for penetrating the target market.

Written not just for marketing specialists but for all employees whose futures ride on the success of a technical product, Crossing the Chasm delivers crucial information in an engaging, readable tone. --This text refers to an out of print or unavailable edition of this title.

     


What is this?

A while back I wrote an article on my blog listing all the books that hackers recommended to each other from the site HackerNews. The purpose was to provide a place to list book recommendations so that people didn't have to type in the same list over and over again. (HN gets several requests for book recommendations a week. I also get at least a couple each month). It was very well received, and many posters and commenters either asked that I make a site or sent me an email asking me to do so.

How is this any different from the list on the blog?

This list has more books. This list is sortable both by what question you have and your skill level. In addition, once you sort the list, you can save the link with your sort and send it to somebody else. So, for instance, when somebody wants a book for noobs learning to program, you can make a link for that and then reuse it

How did you collect these books?

Initially the list came from Googling HackerNews.com "best book" and taking the books from the first few pages returned. Later, I added all the books that were mentioned "You left that out!" when Jacques posted the link. While adding those books, I came across a Stack Overflow link where programmers were asked to list their favorite tech books, so I included those too.

If I ask you to put a book on here, will you?

It depends.

These books were all gathered by finding places where hackers hang out and are suggesting books to other hackers and other hackers agree with them by voting up their suggestion. If I can find an example of this for your book, I'm happy to include it.

How are the books ranked?

I did the best I could with ranking. I am sure there are many things you do not agree with. It would be possible to add voting and personal ranking -- that would make the system much better. Heck, you could rank the books yourself and use it as a customized book list to show to people who want your advice. I'd like to do that, but if I've learned anything is to not let your featureset get ahead of the users. This first version will test the waters to see what kind of interest the community might have.